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Dispatch from Xerocon Austin

This past week I attended Xerocon in Austin (sold out for many months, but you can still get tickets
December 10 · Issue #66 · View online
Cloud Accounting Weekly
This past week I attended Xerocon in Austin (sold out for many months, but you can still get tickets for Atlanta in June). 
Xero’s user conferences are my favorite, but I’ve always had a hard time explaining exactly why.
It’s not the product updates, or the inspirational speakers, or meeting with great developers, or even the excellent networking opportunities.
Plenty of other conferences have those things, too.
Xerocon has something those other conferences don’t. But I hadn’t been able to put my finger on it until I heard Marcus Lemonis give his keynote.
What keeps me and others coming back year after year is purpose. The purpose to make the world a better place by making small businesses more successful. Not just figuring out how to make more money. (Although that’s also a nice side effect of having a meaningful purpose.)
The accounting profession is filled with too many people who are completely jaded. It’s incredibly refreshing to be surrounded for a few days by people who aren’t. People who dare to imagine that accounting can be fun and make a meaningful difference in the world.
If you ask me, practice leaders should be spending a whole lot more time talking about purpose.
As always, here’s my curated collection of the best links I clicked on this past week.

Top Stories
Intuit acquires time-tracking service TSheets for $340M
App Updates
Xero — New features announced at Xerocon Austin Xero — New features announced at Xerocon Austin
Deputy — Custom Timesheet Fields
TaxJar — New York Schedule H
Sales & Marketing
How Domino’s Pizza Stands Out In A World Awash In Pizza
Future of the Profession
Will Artificial Intelligence Replace Marketing Jobs?
Social Media
Hysterical Client Comments on Yelp, Facebook, Et al. Should Not Go Unanswered
Industry News
H&R Block teams up with coffeehouse
Artificial Intelligence
TGI Friday’s Adds AI To Menu of Technologies
Get a Job
How to tell if a CEO is worth working for
Remote Work
What Tech Tools Frequent Travelers Should Always Pack
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