Xero’s user conferences are my favorite, but I’ve always had a hard time explaining exactly why.
It’s not the product updates, or the inspirational speakers, or meeting with great developers, or even the excellent networking opportunities.
Plenty of other conferences have those things, too.
Xerocon has something those other conferences don’t. But I hadn’t been able to put my finger on it until I heard Marcus Lemonis
give his keynote.
What keeps me and others coming back year after year is purpose. The purpose to make the world a better place by making small businesses more successful. Not just figuring out how to make more money. (Although that’s also a nice side effect of having a meaningful purpose.)
The accounting profession is filled with too many people who are completely jaded. It’s incredibly refreshing to be surrounded for a few days by people who aren’t. People who dare to imagine that accounting can be fun and make a meaningful difference in the world.
If you ask me, practice leaders should be spending a whole lot more time talking about purpose.
As always, here’s my curated collection of the best links I clicked on this past week.